Until You Write On It...
Recently, I gave away two cards from The Petal Collection. One went to a friend who just graduated. The other, and I LOVE this, went to a woman named Vera, who was turning 100. There was an ad in the newspaper speaking about her upcoming birthday & how she loved getting birthday cards. How could I not send one?!?
On the outside of both cards, I wrote directly on the front. 'Congratulations' & 'Happy Birthday' respectively. Not printed. Handwritten. In the space the card gave me.
That's the thing about these cards (or really any card if they allow it) they're made to be added to. The inside is intentionally blank, because your words belong there, not mine! But the front? If there's space, use it. Write the occasion. Write their name. Write something only you would say.
There's no rule that says the front of a card is off-limits.
"Happy birthday to my weirdo best friend" isn't going to be printed on any card, anywhere. But it could be written on yours.
That's what I want for every card that leaves this studio. A starting point for your thoughts. And more than that, I want it to have a purpose. Someone crossed your mind. They were important enough to make you stop, sit down, and write them something real.
That moment (the one where you thought of them) is actually what the card is carrying.
The cotton stock, the texture, the watercolor warmth of The Petal Collection, all of that is the backdrop. You're the one who makes it mean something.
Vera deserved more than a store-bought sentiment. So did my friend. So does whoever you're thinking of right now!!
Use your words. All the space is yours.
— Nick