Blank Is Not Unfinished

Blank Is Not Unfinished

My uncle texted me last week asking if I had sympathy cards available...

I told him any card can be a sympathy card. It just depends on what you write on the inside. He wanted one with words already printed in it. I told him I'm probably not his guy. 

Here's the thing - 90% off my cards are blank inside. And I get it, that throws people off at first. You pick up a card, flip it open, and there's nothing there. It can feel like something is missing; "uh what am I PAYING for?"

But it's not missing. It's waiting.

I never wanted to put words in your mouth. Hallmark already does that for millions of people at once. What I make is for that one specific thing you want to say to the one specific person you're thinking about! That's a different job entirely. 

When you write something by hand in a blank card - even just a few lines - it becomes YOURS. It has your handwriting, your phrasing, your weird way of saying things. Nobody else could have written that. That's the whole point. 

My uncle ended up finding a card from the 10% of my collection that does have words inside. (they're few & far between). The reason I tell this story is because it got me thinking about how often we reach for the easy, when the real version is what, 2 minutes away?

I'm going to leave you with a question (cause I am nosey like that) - when was the last time you wrote something to someone by hand? Not an email or text. Something on paper, in your own words. 

If you can't remember, maybe it's time.

Keep it OrgaNick, 

Nicklaus.