82 cents. Worth every penny.

82 cents. Worth every penny.

82 cents. Worth every penny.

Yes, stamps are going up again. You probably saw the news.

Starting this July, a First-Class Forever stamp is going up from 78 cents to 82 cents. Four more cents. *Cue the collective groan*

Go ahead. Roll your eyes. I am, too. Well, until I realized...what a stamp actually does. Not what it costs, but what it does.

It carries something across the country, or across town, and puts it directly into the hands of someone you were thinking about. It shows up (eventually). Physically. In a mailbox with their name on it & your handwriting, hopefully 😉.

A text costs nothing and feels like nothing. An 82-cent stamp carries weight, literally and emotionally.

Think about the last piece of mail you actually kept. Was it a birthday card on the fridge? A note tucked into a drawer? A postcard from a trip someone thought to send you? (shoutout to my friends in Chicago on St. Pats ☘)  That stuff matters.

Nobody keeps screenshots of texts. Nobody frames a DM.

Something else interesting...

The USPS processes billions less pieces of mail per year than it did in 2006. 😢 Which means the people still choosing to send mail, the ones still buying stamps and writing addresses by hand and dropping envelopes in the blue box, are doing it on PURPOSE. They're opting in. And that choice is exactly what makes it mean something to the person on the other end.

So yes, stock up on Forever stamps before July 12. You know why they're called forever stamps, right?

Aaaannnnd before I lose you to the next social media scroll, grab a card worth sending. Because the 82 cents isn't the point. The point is the person whose name you're about to write on the front of that envelope.

That's worth more than four cents!!! 

 

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